From Report to Product: Turning Power BI into a Resellable Analytics Portal

For many consultancies, dashboards and reports are part of the deliverables. But increasingly, these same teams are recognizing that what they’re really building isn’t just reporting — it’s a product. With the right setup, Power BI reports can be turned into branded, secure, multi-tenant analytics portals that consultancies can package and resell to clients as part of their offering.

The key enabler of this model is Power BI Embedded, Microsoft’s service for integrating Power BI reports into your own applications, websites, or platforms — no need for end users to have Power BI licenses, and full control over the user experience.

Why Power BI Embedded makes sense for consultancies

When consultancies deliver reporting to clients, they often hit a licensing wall. Sharing dashboards externally through the Power BI Service typically requires each client user to hold a Power BI Pro license or be under a Premium capacity. That gets expensive quickly and adds complexity for clients who just want to see their data.

Power BI Embedded changes the game. It allows you to serve up fully interactive reports through your own portal, controlling authentication, branding, and access — and paying only for what you use, based on Azure capacity.

This approach fits perfectly with the idea of offering analytics as a service: clients get value without the friction of managing licenses or Power BI accounts.

What a resellable analytics portal looks like

Consultancies typically build a branded portal — either a standalone app, a module within an existing product, or even a Power Pages site — where each client logs in to view their own dashboards. The Power BI reports are embedded behind the scenes, using token-based authentication and row-level security (RLS) to control access.

Microsoft supports this model explicitly in its documentation, referring to it as the "Embed for your customers" scenario. It’s designed for external-facing applications, where users authenticate through your system rather than Microsoft’s.

Each client can be assigned to a dedicated workspace or securely filtered within a shared dataset. Either way, the client has no direct access to Power BI — just a seamless, branded interface with the insights they need.

Business benefits for consultancies and clients

This model offers advantages for both sides:

• No licensing barrier for clients: They don’t need Power BI Pro or Microsoft accounts. Only the consultancy manages the Power BI backend.
• Cost scales with usage, not user count: Using Azure A-SKUs or Fabric capacity, you pay hourly based on capacity usage. For low-to-moderate usage, costs can stay well below traditional licensing models.
• Security and data separation are built-in: With RLS and workspace-level isolation, each client only sees what they’re allowed to see. All handled using Microsoft’s enterprise-grade access model.
• Custom branding and user experience: The analytics experience lives inside your consultancy’s environment, fully branded — no visible Power BI interface, no Microsoft accounts.
• Faster time-to-market: With Microsoft’s embedding SDKs and APIs, you can launch a minimum viable analytics portal in days — not months.

A practical example

Imagine you’re a consultancy managing marketing dashboards for 30 clients. Instead of exporting reports or sending PDFs, you build a Power BI workspace for each client, connect their data securely, and control access centrally.

Then, you deploy a web portal where clients log in to view their live dashboards. They don’t install anything or manage licenses — they simply access their data in real time, inside a polished, branded interface.

This setup is scalable, repeatable, and creates an entirely new revenue stream. You’re no longer just delivering reports — you’re offering Analytics-as-a-Service.

How PowerBI Portal helps consultancies productize reporting

PowerBI Portal offers consultancies a purpose-built platform to deliver client-facing reporting using Power BI Embedded — without needing to build or maintain a platform from scratch.

It provides a fast, no-code way to launch secure, white-labeled BI portals hosted on Azure, with full support for role-based access control, multi-client isolation, and native integration with Power BI Embedded capacity.

Consultancies can manage dozens or hundreds of clients from one place, each with access only to their own data. Everything is managed through a clean admin experience, without writing code or building custom integrations.

By handling authentication, tenant isolation, capacity scaling, and embedding logic out-of-the-box, PowerBI Portal drastically reduces time to market. Consultancies retain full control over branding and the user experience while offering powerful analytics solutions at scale.

This means you can monetize client access, package advanced features, and generate recurring revenue — all without the burden of maintaining your own infrastructure.

Whether you’re serving five clients or fifty, PowerBI Portal helps you deliver premium analytics as a product, turning reporting work into a scalable, profitable business model.

Want to see how your consultancy can turn Power BI into a resellable product? Talk to us — we’ll show you how PowerBI Portal can help you build, launch, and grow secure client portals powered by Power BI Embedded.